1. Understand and follow relevant laws
Affiliates — people or companies promoting products for a commission — must obey laws relating to advertising, consumer protection, and data privacy. For example, they need to clearly state when they’re earning money from promoting a product and respect audiences’ consent choices about personal data use.
2. Transparency about relationships
Affiliates should provide truthful information about the companies and products they promote. Misleading customers can lead to legal trouble and damage trust and personal brand reputation.
3. Prevent fraud
There can be dishonest practices in affiliate marketing, like impersonating a brand or using fake clicks to earn commissions. Compliance requires taking steps to avoid these bad practices.
4. Respect privacy
Handle customer data responsibly and follow privacy laws, ensuring that personal information is protected and used according to user consent and legal requirements.